Colour
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$26.95Milano is a neutral mahogany brown, characterised by a natural mid-brown blended with burgundy wine tones for a rich, dark vibrant result with a glossy deep finish. The hint of violet in the reflect in this Colour gives an eye-catching, multi-dimensional finish on a classic brunette base.
Tone : Neutral – Neutral Colours are true neutrals and flatter all complexions.
- No-Itch formulation suitable for sensitive skin
- No Ammonia, PPD, Parabens and Phthalates
- With Argan Oil, Aloe Vera and Ginseng Root Extract
- Cruelty-free & Vegan
User Proven Results*
98% of users agree that their scalp was not irritated, sore or itchy after use
98% agree that their colour is vibrant, shiny and long-lasting
100% agree that the colour product is free from strong or irritating odour
97% agree that the personalized colour and colour application recommendations were very helpful
* In a 12-week Consumer Perception Study of 125 product users, aged 18-59, with all hair types.
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$26.95Verona is a true, rich, warm and sophisticated chocolate brown with a gorgeous blend of chestnut secondary tones, which include hints of mahogany and gold. Verona gives you a naturally beautiful, shiny result in a delicious brunette Colour with warm secondary reflects.
Tone: Warm undertones add Red and Gold reflects to the hair, which give another Colour dimension and add warmth and vibrancy to your Hair. Warm reflects will give you either copper, red or golden undertones, depending on your Colour choice, within the base Colour which are typically more visible in direct or natural light.
- No-Itch formulation suitable for sensitive skin
- No Ammonia, PPD, Parabens and Phthalates
- With Argan Oil, Aloe Vera and Ginseng Root Extract
- Cruelty-free & Vegan
User Proven Results*
98% of users agree that their scalp was not irritated, sore or itchy after use
98% agree that their colour is vibrant, shiny and long-lasting
100% agree that the colour product is free from strong or irritating odour
97% agree that the personalized colour and colour application recommendations were very helpful
* In a 12-week Consumer Perception Study of 125 product users, aged 18-59, with all hair types.
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$26.95A classic, easy to wear natural Light brown with a warm, tawny hue, Genoa is a soft brunette and sits right between a light brown and dark blonde. A true neutral nude bronde, Genoa leaves a deep healthy shine and naturally light, fresh, healthy Colour.
Tone : Neutral – Neutral Colours are true neutrals and flatter all complexions.
- No-Itch formulation suitable for sensitive skin
- No Ammonia, PPD, Parabens and Phthalates
- With Argan Oil, Aloe Vera and Ginseng Root Extract
- Cruelty-free & Vegan
User Proven Results*
97% of users with sensitive skin agree that their scalp was not irritated, sore or itchy after use
94% agree their grey coverage was excellent
98% agree that their Colour is vibrant, shiny and long-lasting
100% agree that the Colour product is free from strong or irritating scent
97% agree that the personalized Colour and Colour application recommendations were very helpful
* In a 12-week Consumer Perception Study of 125 product users, aged 18-59, with all hair types. -
$26.95Montecristo is a Light ash brown hair Colour in a cool ash finish. The Ashy cool secondary tones counter-act and neutralize any unwanted brassy or reddish tones in your hair, giving you a very natural looking, easy to maintain tonally balanced gorgeous Colour result.
Tone: Cool undertones are described as Ash and Beige tones, and they give a modern, cool Colour effect and neutralize any unwanted reddish, orange, gold or brass tones visible in the hair. This is the shade you want if you do not want to see any red or gold in your hair Colour.
- No-Itch formulation suitable for sensitive skin
- No Ammonia, PPD, Parabens and Phthalates
- With Argan Oil, Aloe Vera and Ginseng Root Extract
- Cruelty-free & Vegan
User Proven Results*
98% of users agree that their scalp was not irritated, sore or itchy after use
98% agree that their colour is vibrant, shiny and long-lasting
100% agree that the colour product is free from strong or irritating odour
97% agree that the personalized colour and colour application recommendations were very helpful
* In a 12-week Consumer Perception Study of 125 product users, aged 18-59, with all hair types.
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$26.95With a light brown base and rich secondary tones, Brescia will leave a high-shine finish which radiates warm golden tones on a light brown base.
Warm undertones add Red and Gold reflects to the hair, which give another Colour dimension and add warmth and vibrancy to your Hair. Warm reflects will give you either copper, red or golden undertones, depending on your Colour choice, within the base Colour which are typically more visible in direct or natural light.
- No-Itch formulation suitable for sensitive skin
- No Ammonia, PPD, Parabens and Phthalates
- With Argan Oil, Aloe Vera and Ginseng Root Extract
- Cruelty-free & Vegan
User Proven Results*
98% of users agree that their scalp was not irritated, sore or itchy after use
98% agree that their colour is vibrant, shiny and long-lasting
100% agree that the colour product is free from strong or irritating odour
97% agree that the personalized colour and colour application recommendations were very helpful
* In a 12-week Consumer Perception Study of 125 product users, aged 18-59, with all hair types.
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$26.95Trieste is light Brown Colour that has been energized with golden red secondary tones to produce a gorgeous light brown copper result, with hints of gold throughout.
Tone: Warm undertones add Red and Gold reflects to the hair, which give another Colour dimension and add warmth and vibrancy to your Hair. Warm reflects will give you either copper, red or golden undertones, depending on your Colour choice, within the base Colour which are typically more visible in direct or natural light.
- No-Itch formulation suitable for sensitive skin
- No Ammonia, PPD, Parabens and Phthalates
- With Argan Oil, Aloe Vera and Ginseng Root Extract
- Cruelty-free & Vegan
User Proven Results*
98% of users agree that their scalp was not irritated, sore or itchy after use
98% agree that their colour is vibrant, shiny and long-lasting
100% agree that the colour product is free from strong or irritating odour
97% agree that the personalized colour and colour application recommendations were very helpful
* In a 12-week Consumer Perception Study of 125 product users, aged 18-59, with all hair types.
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$26.95Paola is a true Chestnut Colour with a light brown base and rich, warm reddish brown reflects. Paola walks the line between copper, auburn and chocolate tones, with hints of mahogany, leaving a high-shine, elegant multi-dimensional finish.
Tone: Warm undertones add Red and Gold reflects to the hair, which give another Colour dimension and add warmth and vibrancy to your Hair. Warm reflects will give you either copper, red or golden undertones, depending on your Colour choice, within the base Colour which are typically more visible in direct or natural light.
- No-Itch formulation suitable for sensitive skin
- No Ammonia, PPD, Parabens and Phthalates
- With Argan Oil, Aloe Vera and Ginseng Root Extract
- Cruelty-free & Vegan
User Proven Results*
98% of users agree that their scalp was not irritated, sore or itchy after use
98% agree that their colour is vibrant, shiny and long-lasting
100% agree that the colour product is free from strong or irritating odour
97% agree that the personalized colour and colour application recommendations were very helpful
* In a 12-week Consumer Perception Study of 125 product users, aged 18-59, with all hair types.
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$26.95A classic dark blonde, with a neutral base Napoli has subtle light tones with a darker blonde base. Napoli perfectly fits the ‘nude’ Colour trend, where soft, natural tones with a true neutral base which flatters all complexions are appreciated for the wonderful, lovable, beautiful Colours that they are. This subtle, relaxed nude dark blonde is a true ‘bronde’ – sitting right between dark blonde and light brown. Napoli will give you an easy to live with, easy to love, naturally gorgeous high shine Colour result.
Tone : Neutral – Neutral Colours are true neutrals and flatter all complexions.
- No-Itch formulation suitable for sensitive skin
- No Ammonia, PPD, Parabens and Phthalates
- With Argan Oil, Aloe Vera and Ginseng Root Extract
- Cruelty-free & Vegan
User Proven Results*
98% of users agree that their scalp was not irritated, sore or itchy after use
98% agree that their colour is vibrant, shiny and long-lasting
100% agree that the colour product is free from strong or irritating odour
97% agree that the personalized colour and colour application recommendations were very helpful
* In a 12-week Consumer Perception Study of 125 product users, aged 18-59, with all hair types.
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$26.95An Ash based dark blonde with cool secondary tones to counter-act and neutralise unwanted warmth, Bellaria is not quite blonde and not quite brown, so we’re calling it a bronde. Bellaria is a fabulous option for brunettes looking for a softer Colour option, or for blondes looking for a little more depth and nuance with a high shine finish.
Tone: Cool undertones are described as Ash and Beige tones, and they give a modern, cool Colour effect and neutralize any unwanted reddish, orange, gold or brass tones visible in the hair. This is the shade you want if you do not want to see any red or gold in your hair Colour.
- No-Itch formulation suitable for sensitive skin
- No Ammonia, PPD, Parabens and Phthalates
- With Argan Oil, Aloe Vera and Ginseng Root Extract
- Cruelty-free & Vegan
User Proven Results*
98% of users agree that their scalp was not irritated, sore or itchy after use
98% agree that their colour is vibrant, shiny and long-lasting
100% agree that the colour product is free from strong or irritating odour
97% agree that the personalized colour and colour application recommendations were very helpful
* In a 12-week Consumer Perception Study of 125 product users, aged 18-59, with all hair types.
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$26.95Arezzo has a dark blonde base Colour level and creamy cool beige secondary tones which will mute warmth and leave a high shine finish.
Tone: Cool undertones leave a matte, cool Colour effect and neutralize unwanted reddish, orange, gold or brass tones.
- No-Itch formulation suitable for sensitive skin
- No Ammonia, PPD, Parabens and Phthalates
- With Argan Oil, Aloe Vera and Ginseng Root Extract
- Cruelty-free & Vegan
User Proven Results*
98% of users agree that their scalp was not irritated, sore or itchy after use
98% agree that their colour is vibrant, shiny and long-lasting
100% agree that the colour product is free from strong or irritating odour
97% agree that the personalized colour and colour application recommendations were very helpful
* In a 12-week Consumer Perception Study of 125 product users, aged 18-59, with all hair types.
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$26.95With a dark blonde base and rich secondary tones, Imola radiates warm golden tones with hints of caramel. Imola will leave a high-shine finish which radiates softer warm tones on a dark blonde base.
Warm undertones add Red and Gold reflects to the hair, which give another Colour dimension and add warmth and vibrancy to your Hair. Warm reflects will give you either copper, red or golden undertones, depending on your Colour choice, within the base Colour which are typically more visible in direct or natural light.
User Proven Results*
98% of users agree that their scalp was not irritated, sore or itchy after use
98% agree that their colour is vibrant, shiny and long-lasting
100% agree that the colour product is free from strong or irritating odour
97% agree that the personalized colour and colour application recommendations were very helpful
* In a 12-week Consumer Perception Study of 125 product users, aged 18-59, with all hair types.
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$26.95A warm, rich Colour with Copper and Golden reflects mixed with a dark blonde base, Palermo will give you a bright, bold Copper Golden finish and a vibrant Colour result which is shiny, fresh and eye-catching.
Tone: Warm undertones add Red and Gold reflects to the hair, which give another Colour dimension and add warmth and vibrancy to your Hair. Warm reflects will give you either copper, red or golden undertones, depending on your Colour choice, within the base Colour which are typically more visible in direct or natural light.
- No-Itch formulation suitable for sensitive skin
- No Ammonia, PPD, Parabens and Phthalates
- With Argan Oil, Aloe Vera and Ginseng Root Extract
- Cruelty-free & Vegan
User Proven Results*
98% of users agree that their scalp was not irritated, sore or itchy after use
98% agree that their colour is vibrant, shiny and long-lasting
100% agree that the colour product is free from strong or irritating odour
97% agree that the personalized colour and colour application recommendations were very helpful
* In a 12-week Consumer Perception Study of 125 product users, aged 18-59, with all hair types.