HAIR COLOR CHART
Select from one of our 36 colors from our Hair Color Chart below.
Need some help?
Let us recommend a color with our Online Color Consultation, or ask one of our Colorists for advice.
Our mission is to give you gorgeous color that you love, and to respect your hair, your health and your time.
The Shade is transforming at home hair color with ammonia and PPD free colors that look beautiful, healthy and natural.
We empower you to color at home just like a professional, and to achieve your best ever color results, with our high-performing, safer color formulation.
Our colors are vegan and cruelty-free and free from ammonia, PPD, parabens and phthalates and will give you beautiful color results with complete gray coverage in a gentle, no-itch formula which is suitable for sensitive skin.
Our Color Is No-Itch and Free From…
Ammonia
Ammonia has a strong smell which can irritate the eyes, nose, throat or skin. It is used in commercial cleaning products and can weaken the hair, making it more susceptible to breakage and splitting. We have excluded it to give you a better coloring experience.
PPD
British researchers who examined the link between hair coloring and breast cancer in 2017, advised that it is best to reduce or avoid exposure to PPD. Our color formulation contains no PPD at all.
Phthalates
Six different phthalates are banned for use in EU because of their potential effects on human health, particularly their effects on hormones.
Phthalates are mainly used as plastizers, to add flexibility to plastics, and they can have an effect on hormones, so we have eliminated them from our color formula.
Parabens
Parabens are preservatives which increase the shelf life of a product. It’s not clear that they are harmful, but they aren’t helpful and they have been associated with some unwanted effects on the immune and endocrine systems, and allergic reactions
Gluten
For those that have gluten sentivities, gluten can trigger an allergic reaction. We’ve removed it from all our color formulas.