The Shade is proud to bring you color products which is suitable for sensitive skin and  which colors your hair beautifully without irritating your skin, hair and scalp.

Our hair color is ammonia and PPD-free and is made in Italy  – home of the strictest beauty manufacturing standards in the world, by expert technicians with decades of color manufacturing experience. Our formula uses effective, stable alternative ingredient options which deliver the color results we want, while reducing our exposure to some key ingredients used in hair color which have known unwanted health effects.

Our permanent color delivers salon grade color performance and is significantly less likely to cause reactions than traditional hair color blends which do contain ammonia and PPD. Our color is blended with botanical extracts to soothe and nourish your hair and scalp.

Our ammonia free permanent hair color has been formulated to reduce the risks of allergies and enhance the health of the hair and scalp