Our products are put through rigorous testing during the research and development stage. We also complete consumer perception testing with product users, and the results are in.Color User Proven Results*98% of…

Hair industry experts are calling condition and hair health the new in-demand hair trends for 2024. This year we recommend focusing on your hair needs, rather than wants. Rebuild strength…

Slugging and treatment buns are our favourite way to soak our hair in a long-lasting, deeply hydrating Tsubaki oil, Repair Mask or Split End Serum treatment. They basically let you…

Seasonal changes can bring follicular challenges. Whether you’re grappling with excessive frizz or strands that feel like straw, help is at hand with these expert tips.Frizz occurs when a lack…

Happy with the color at your roots but a bit perturbed by increasingly darker lengths?We’re here to help you understand why the color in your lengths may become darker and…

Root taps are the key to softening the line between your highlights and natural color.They will soften your natural color at the root line, and add depth and dimension to…

Money pieces are beautiful, light-catching highlights which are strategically placed to frame your face. They will draw light to your face, are universally flattering and can be surprisingly easy to…

Espresso colors take their cue from freshly brewed coffee, with deep espresso coffee tones including hints of dark brown and black. Add dimension with a shot of subtle, smokey latte…

If you’re searching for a subtle way to transform your brunette into something a little spicier, cinnamon may be the hue for you. Cinnamon tones are a beautiful marriage between…

If you are looking to add a little bit of volume and lift to your hair, just a few simple steps can give your hair a boost of body and…

Just like its name, the chocolate cherry look is a little bit sweet, and touch cheeky and very refreshing.The chocolate cherry look blends a brunette base with red fuscia hues…

There’s always a new name and color trend to get across, and this season we are hearing a lot about the linen blonde color trend.Bringing a refined modern twist to…

We are seeing a lot of auburn tones, and we love it!Cowgirl copper is one of the hottest colors of the season. It’s a luxe auburn copper tone which is…

Hair cycling is a rotational hair care approach that alternates products to improve the efficacy of active ingredients. Cycling or rotating your hair care products uses the concept of skin…

Hypoallergenic products are formulated to reduce or minimise the possibility of an allergic reaction. By removing key ingredients which are known irritants and allergy-causing chemicals, they are relatively unlikely to…

All hair which has been lightened needs a little extra TLC.Any application which removes color pigments from the hair, such as a lightening process, will also remove some moisture. Therefore,…

Our entire range of PPD and ammonia free colors, can be mixed together, giving you the freedom to blend colors to create your own perfect custom shade.One tube, five results:Semi-permanent…

Formulated with purple pigments and blended with powerful botanicals, our Blonde Shampoo and Conditioner will counter-balance and reduce brassy tones, while cleansing and conditioning!Blonde Shampoo and Conditioner will neutralise unwanted…

If you have any color in your hair (including an all-over color or highlights), and you want to lighten your overall color, your options are:Soften your color level slightly without…

It’s not just blondes who battle unwanted brassy copper or red tones in their hair. Brassy tones can be a problem for brunettes too.If you prefer your darker locks sleek,…