I have long think hair and good amount of colour and shade is great hair feels amazing as well and easy to style

I've been using this hair dye for a a few months now and I really like it. Easy to use, and my hair feels softer afterwords. I really enjoy their products.

I used a toner to get rid of the brassiness and help blend my roots. I made a mistake on my order and The Shade was super helpful with fixing it before my product shipped.

Always good

It was easy to prepare and put on. Felt in better condition after too. The staying power is great. Hasn't faded and looks really natural. I'll tweak the colour next time. Used half 7.2 & half 7.53.

I will never get my hair dyed at a hairdresser ever again! The quality, ease and outcome of The Shade is better, less stressful and incredibly affordable.

The product smells and feels amazing. However, unfortunately it turned my medium- light blonde hair greyish/brown. I don’t blame the product, I just was hoping to blonde my roots a little like on the packet. So I do not recommend for making hair lighter. Will try for auburn colour and see how that goes. The packaging, postage and quality were all exceptional!

I am so glad I found The Shade! I got Mahogany Brown and the colour is perfect and it’s so shiny and healthy. Will never go to a salon again

Highly recommend this product, it does exactly what the website states, I am allergic to something in the salon dyes, with this product I had no issues with breakouts, I like the colour I chose, I loved the smell of the shampoo and conditioner it did leave my hair feel light not heavy like some other products.

I've been using The Shade every six weeks for three years straight. My hair colour is even, vibrant, and I have saved thousands of dollars.

After a disastrous experience with my hairdresser I reached out to the Shade . They were so helpful in their advice and with the help of my daughter we managed foliage and a root smudge and it looked just like I wanted !! I have since purchased the blonde hair masque the heat cap and the tsabuki oil . All the products have been spot on ,the instructions easy to follow and the price point is great . Will be a repeat customer .

Always the sceptic, but after reading many of the comments and searching the profiles for legitimacy, I took the plunge and brought an Ash Blonde. My hair is natural, with no previous colour. The colour came out amazing, my hair felt soft and I’m extremely happy.

Amazing hair colour. Left my hair shiny and healthy. Super convenient pack that's so easy to use.

I’ve been blonding my hair at home for years. While I’ve always liked it, what has been a problem is consistently being able to buy my preferred colour. As a result I’ve often had to buy a different colour each time I go shopping, which is really frustrating. I read about ‘The Shade’ in a Reddit comment and thought I’d give it a go. The blonde shade I chose is absolutely beautiful, and it’s really nice knowing that I’ll be getting the same colour every 5 weeks. I’m really glad I signed up, and look forward to having one less thing to worry about.

Best dye I have tried so far. I got the shade to give me a colour review with before photos & a history of what I had done with my hair. I was extremely impressed with the advice received after letting the shade know what I wanted to achieve. They suggested a step by step process, going for a base colour to start with due to my hair having previous highlights. I am looking forward to further advice when I contact the shade again as to the next steps I want to achieve.

Best quality home hair colouring, would absolutely recommend them to anyone. Amazing colour expert advice available to help you choose the right colour for you. The colour and coverage was fantastic!

Easy to order. Great packaging and easy to read instructions. Results of colour are fabulous. Very impressed.

Couldn’t be happier as first time I’ve used a colour which hasn’t stained my bedding. No horrible smell and wonderful lasting colour which covers greys and doesn’t leave hair feeling like straw.

My hair has never felt softer or healthier! The colour I chose was spot on and I’ll definitely be using The Shade again. First time I’ve dyed my hair myself and it was so easy - I wish I started doing it years ago!

Great product, great service, great customer support. I wanted to lift the natural red tones of my dark blonde hair and the colorist gave me advice on blending 2 colors. I absolutely love the result and my hair is shiny and soft like never before. I'll never use another brand of colour now. Thanks so much 💜