Gorgeous Color
Stronger
Healthier Hair!

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Choose from 5 vol, 20 vol and 27 vol developer and toners.

5 vol: Semi-permanent finish + boosts color and shine. Perfect for commitment-phobes.
20 vol: Permanent color + gray coverage.
27 vol: Covers stubborn grays + can provide additional lift.
Toners: Banish brassiness + balance tone + boost shine.

Why The Shade?

Our 7-free no-itch formula is vegan, cruelty-free and suitable for sensitive skin.

FREE FROM

Ammonia

Used as an industrial cleaner, has a strong smell and weakens the hair.

PPD

Allergen which can cause dermatitis and hair loss.

Parabens

Can trigger skin allergies and irritations.

Phthalates

Linked to hormone disruption and hair loss.

Gluten

Allergen which can irritate the skin/scalp.

SLS

Strips color and protective oils from the hair.

Titanium Dioxide

Irritant linked to hair loss, cancers and allergies.

FULL OF

Ginseng

Prevents breakage, restores shine, supports hair growth and health.

Argan Oil

Hydrates, strengthens and boosts shine and softness.

Aloe Vera

Soothes and moisturises the scalp and hair

How it works

Get an instant color recommendation with our online color consultation or personalised color advice from a colorist

Select your color and choose from semi-permanent (5 vol), permanent color (20 vol) or 27 vol for stubborn gray coverage or additional lift

Purchase a Color Kit, or become a member and receive a free reusable Salon Set, discounted Color Kits and a 15% discount on all accessories.
Enjoy your gorgeous color and strong, shiny hair!

Only takes 2 minutes to find out!

Get A Free Salon Set

When You Sign Up As A Member!

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  • $27.05

    Tsubaki (Camellia) Oil 40ml

    For hair, face and body

    Derived from the beautiful Camellia Japonica (Tsubaki) wildflower grown on the volcanic island of Izu Oshima, pure Tsubaki oil has been loved by Japanese women for centuries for its light, dry feel and its unique ability to deeply penetrate, leaving a luminous, soft finish on hair and skin.

    It is also our favourite oil treatment for its ability to deliver well-nourished and moisturised, soft yet strong, shiny lustrous hair.

  • $37.20

    The incredibly soft Silk Noil Hair Towel made from pure silk fibres will condition, soften and detangle your hair while it dries. Silk noil jersey is a minimally processed 100% pure silk knit with natural stretch and a nubbly texture which is better able to absorb water than flat, shiny mulberry silk fabrics.

    Regular high-absorbency cotton or microfibre hair towels absorb and strip the natural oils from the hair, leaving your hair over-dried and frizzy. Silk will only wick away excess water, leaving the natural oils to remain.

    Silk contains a natural bioactive protein called sericin which helps moisture retention in the skin and hair. Your dried hair will be glossy, stronger, smooth, soft and well-nourished.

  • Sale
    $30.45

    Our Color Protection Shampoo and Conditioner are filled with potent botanicals including Pomegranate Extract, which provides intensive conditioning and Grape Seed Oil which instantly moisturizes, and will leave your hair looking and feeling like you just stepped out of the salon.

     

  • $16.95

    Our Bleach Wash kits include everything you need to bleach wash at home and lift out color build-up, unwanted color or lighten your base color, including:

    • Hi Lift bleach powder
    • Developer
    • Color Protection Shampoo
    • Color Protection Conditioner
    • Gloves
    • Detailed instructions

     

available here

Ask a colorist!

Color ist support and expertise, available 7 days a week.

We don’t just bring you better hair color with healthier ingredients, we include personalised expert colorist advice too!

Only takes 2 minutes to find out!

Only takes 2 minutes to find out!

Your perfect color could be a blend of two colors.

Perfect, Personalised Color Blends

Looking for a color which is a little bit this, and a little bit that and 100% you?
Sitting on the bronde fence and you want both light brown and a little dark blonde?
We’ve got this.
Your perfect color might just be a customised Duo Color blend which perfectly match your hair goals.

Fabulous Fiery Copper Blends

Rich, warm red based hair colors can delight, turn heads and energise your complexion. We receive many requests for copper colors, from distinctive bright blends to softer, subtle shades. Like the many shades of red seen in leaves in autumn, copper colors include natural looking auburn tones and warm blends

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Bleach Washing Your Hair

Bleach washing is an effective way to remove darker pigments and achieve a lighter base color level. If you want to lighten your color and you already have color in your hair, your options are limited to color removal products or bleaching processes. color removal products can lift out some

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Have some questions? Here are some answers...

Members of The Shade enjoy gorgeous, salon fresh color when they need it and:
– Receive a free professional, reusable Salon Set (RRP $13.95)
– Discounted Color Kits
– 15% discount on all products (excluding Color Kits) forever!
– Select your Auto Ship period (every 2 – 8 weeks)
You can pause, modify or cancel your membership online at any time.

The Shade’s color formulas and treatment products are hypoallergenic and suitable for sensitive skin. Our gentle but effective color formulas won’t leave you with a sore, itchy scalp. Our color range is free from ammonia, PPD, parabens, phthalates, SLS, titanium dioxide and gluten. Our color range is blended with Aloe Vera, Argan oil and Ginseng root extract botanicals, which are selected to soothe and moisturise your scalp, and boost the health and condition of your hair.
Our treatment and care products are all free from sulphates, parabens, silicones, ethoxylates, propylene glycol, petrochemicals, phthalates, DEA and artificial colors and fragrances.
All products are vegan and cruelty-free.

Absolutely! Our colorists are available 7 days a week. You can contact a colorist here

Our Duo Color Kit include everything you need to blend 2 colors together. Color blends are the perfect approach to adding half-strength cool or warm tones, adding neutral tones to a warm color for better results over grays, or to achieve a color level which is right between two color levels.

Here is some more information about our Duo kits

Our Colorists are always happy to help and they will consider your color and advise the best approach to achieve your color goals, which may just be a blend of two colors.

ASK A COLORIST

Our color range is manufactured in Italy by hair color experts with decades of experience (and who also supply some of the world’s top hair salons).

Absolutely!

Many clients make one-off purchases to try the product and then become a member to take advantage of discounted Color Kits and Auto Ship.

Prices start from $21.95 for a Regular Color Kit. Our prices can be found here

We are committed to your color happiness. Not 100% satisfied? It’s on us.

Conditions Apply