The Shade’s color formulas and treatment products are hypoallergenic and suitable for sensitive skin. Our gentle but effective color formulas won’t leave you with a sore, itchy scalp. Our color range is free from ammonia, PPD, parabens, phthalates, SLS, titanium dioxide and gluten. Our color range is blended with Aloe Vera, Argan oil and Ginseng root extract botanicals, which are selected to soothe and moisturise your scalp, and boost the health and condition of your hair.
Our treatment and care products are all free from sulphates, parabens, silicones, ethoxylates, propylene glycol, petrochemicals, phthalates, DEA and artificial colors and fragrances.
All products are vegan and cruelty-free.