Your color goals, hair condition and history determine the developer you need.

Developer activates the color and determines the impact, or effectiveness of the color on hair. The higher the volume, the stronger the developer. Stronger developers have more power to open the cuticles of your hair to deposit color, and can achieve either more lift (lightening) or color coverage over colour-resistant grays.

Each of our colors can be blended with either our:

• 5 vol Developer
• 20 vol Developer
• 27 vol Developer

It’s important to consider your hair condition and goals before selecting a developer.

Toners and semi-permanent colors are blended with our 5 vol developer.

Our 20 vol developer is the industry standard strength to achieve permanent color results and gray coverage.

If you have stubborn grays which resist coloring, or if you need a bit more lift than the 20 vol can provide, then our 27 vol developer is the best developer for you.

Here’s everything you need to know about our developers, and what color results they can achieve for you:

5 vol Developer

Our 5 vol Developer is the right developer for you if you want:

• a semi-permanent color result, or
• balance and refine the tone in your hair
• boost shine
• avoid damage, or
• to try a new tone or add depth temporarily, without committing to a permanent color.

Our 5 vol Developer has a very gentle formula which will (only) deposit color and tone semi-permanently. colors blended with our 5 vol developer can function as either a semi-permanent color or a toner, and will add tone, color and shine to refresh, boost or balance your tone.

Our 5 vol developer is very gentle, and will boost color, shine and tone without damaging your hair.

Semi-permanent Colors:

Semi-permanent colors are the perfect choice if you want to experiment with adding depth or warm or bright tones, without committing to a permanent color.

A darker, warmer or brighter color will deposit color and tone, giving a semi-permanent color result.

Rich, warm colors such as Portofino, Palermo, Roma, Messina, Milano or Lucca, or darker neutrals, can perform brilliantly as semi-permanents, adding depth and richer tones over your existing color level.

Toners:

Select cool toned colors to tone and correct your color. colors with cool tones contain either purple, blue, green or ash pigments, which neutralize unwanted warm tones which typically occur in bleached or highlighted hair.

Semi’s and toners will last for 6-12 washes, depending on the porosity and condition of your hair. They won’t provide gray color coverage.

20 vol Developer

Our standard 20 vol developer will achieve

• permanent color results
• two levels of lift (on natural, uncolored hair)
• gray coverage

Our 20 vol developer is the best option for you if you want to lift your natural color or roots up to two levels, cover grays, or to achieve permanent color results.

27 vol Developer:

Our 27 vol developer is the perfect choice if you

• need 2-3 levels of lift
• have colour-resistant grays which are not fully covered using the 20 vol developer

We don’t recommend using a developer which is 30 vol or stronger, as they will damage your hair.

We have a developer to achieve almost any color goal.

Our color and developer formulas are no-itch, low chemical and suitable for sensitive skin, so you can color with confidence and comfort!

Talk to our colorists today to find your perfect shade, and the perfect developer to activate it to achieve your color goals.

I have been coloring my hair for over 20 years as I went gray early. Using other products, the color faded way too fast on my roots. The Shade color not only lasts on the gray but keeps its vibrant color until its time to do the regrowth. I love that everything is provided in the pack for easy coloring including great shampoo and conditioner sachets. I’ve been using The Shade for a year now and won’t go back to any other brand.

A. Fardsavar

OMG!!! I absolutely love how this has turned out and am very impressed. The coverage is great and my hair was left soft, silky and the shine was amazing.

Sara Leach