Italian-made, salon-grade hair colour free from ammonia, PPD, phthalates and parabens. Permanent, semi-permanent and intensive developer available.
Colour
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$26.95A deep, dramatic, lustrous midnight black Colour in a classic, sophisticated, eye-catching tone. Bologna will leave your hair with a silky soft high shine finish, in deep, dark multi-dimensional black salon grade Colour. Bologna is our deepest black and our darkest Colour option.
Tone : Neutral – Neutral Colours are true neutrals and flatter all complexions.
- No-Itch formulation suitable for sensitive skin
- No Ammonia, PPD, Parabens and Phthalates
- With Argan Oil, Aloe Vera and Ginseng Root Extract
- Cruelty-free & Vegan
User Proven Results*
98% of users agree that their scalp was not irritated, sore or itchy after use
98% agree that their colour is vibrant, shiny and long-lasting
100% agree that the colour product is free from strong or irritating odour
97% agree that the personalized colour and colour application recommendations were very helpful
* In a 12-week Consumer Perception Study of 125 product users, aged 18-59, with all hair types.
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$26.95Ravello is a very dark black brown Colour which is slightly softer than true black. Ravello is our second deepest, darkest Colour and has subtle hints of brown within a true black base Colour which soften the natural black finish.
Tone: Neutral – Neutral Colours are true neutrals and flatter all complexions.
- No-Itch formulation suitable for sensitive skin
- No Ammonia, PPD, Parabens and Phthalates
- With Argan Oil, Aloe Vera and Ginseng Root Extract
- Cruelty-free & Vegan
User Proven Results*
98% of users agree that their scalp was not irritated, sore or itchy after use
98% agree that their colour is vibrant, shiny and long-lasting
100% agree that the colour product is free from strong or irritating odour
97% agree that the personalized colour and colour application recommendations were very helpful
* In a 12-week Consumer Perception Study of 125 product users, aged 18-59, with all hair types.
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$26.95Bellagio is a classic, elegant and sophisticated dark brown. It is a true deep, multi-dimensional rich, glossy dark brown hair Colour. If you are after a deep, dark brunette Colour which is also easy to live with and maintain, then Bellagio could be the Colour for you. Bellagio is a true neutral which suits many different complexions and Colour undertones.
Tone: Neutral – Neutral Colours are true neutrals and flatter all complexions.
- No-Itch formulation suitable for sensitive skin
- No Ammonia, PPD, Parabens and Phthalates
- With Argan Oil, Aloe Vera and Ginseng Root Extract
- Cruelty-free & Vegan
User Proven Results*
98% of users agree that their scalp was not irritated, sore or itchy after use
98% agree that their colour is vibrant, shiny and long-lasting
100% agree that the colour product is free from strong or irritating odour
97% agree that the personalized colour and colour application recommendations were very helpful
* In a 12-week Consumer Perception Study of 125 product users, aged 18-59, with all hair types.
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$26.95Deep, dark and cool, Salento will give you a shiny, tonally balanced Colour result, free from any unwanted warmth. The darkest brown base Colour and the cool Ash secondary tones banish brass, leaving a deep glossy finish which reflects light.
Tone: Cool undertones are described as Ash and Beige tones, and they give a modern, cool Colour effect and neutralize any unwanted reddish, orange, gold or brass tones visible in the hair. This is the shade you want if you do not want to see any red or gold in your hair Colour.
- No-Itch formulation suitable for sensitive skin
- No Ammonia, PPD, Parabens and Phthalates
- With Argan Oil, Aloe Vera and Ginseng Root Extract
- Cruelty-free & Vegan
User Proven Results*
98% of users agree that their scalp was not irritated, sore or itchy after use
98% agree that their colour is vibrant, shiny and long-lasting
100% agree that the colour product is free from strong or irritating odour
97% agree that the personalized colour and colour application recommendations were very helpful
* In a 12-week Consumer Perception Study of 125 product users, aged 18-59, with all hair types.
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$26.95Rich, true dark brown in a neutral blend which suits all skin tones. Como is your classic and classy Dark Brown with an evenly balanced blend of secondary tones, giving a glossy, natural Dark Brown fabulous brunette finish.
Tone: Neutral – Neutral Colours are true neutrals and flatter all complexions.
- No-Itch formulation suitable for sensitive skin
- No Ammonia, PPD, Parabens and Phthalates
- With Argan Oil, Aloe Vera and Ginseng Root Extract
- Cruelty-free & Vegan
User Proven Results*
98% of users agree that their scalp was not irritated, sore or itchy after use
98% agree that their colour is vibrant, shiny and long-lasting
100% agree that the colour product is free from strong or irritating odour
97% agree that the personalized colour and colour application recommendations were very helpful
* In a 12-week Consumer Perception Study of 125 product users, aged 18-59, with all hair types.
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$26.95Toscano has a dark brown base with cool ash tones. Toscano neutralises unwanted warmth and counter-acts brassy, orange or red undertones, leaving you with a sleek, flattering finish, and an easy to maintain, easy to live with Colour which flatters most skin types.
Tone: Cool undertones are described as Ash and Beige tones, and they give a modern, cool Colour effect and neutralize any unwanted reddish, orange, gold or brass tones visible in the hair. This is the shade you want if you do not want to see any red or gold in your hair Colour.
- No-Itch formulation suitable for sensitive skin
- No Ammonia, PPD, Parabens and Phthalates
- With Argan Oil, Aloe Vera and Ginseng Root Extract
- Cruelty-free & Vegan
User Proven Results*
98% of users agree that their scalp was not irritated, sore or itchy after use
98% agree that their colour is vibrant, shiny and long-lasting
100% agree that the colour product is free from strong or irritating odour
97% agree that the personalized colour and colour application recommendations were very helpful
* In a 12-week Consumer Perception Study of 125 product users, aged 18-59, with all hair types.
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$26.95Roma is a deep Golden Brown Colour, with a dark brown base blended with warm golden reflects for a sun-kissed, vibrant multi-dimensional Colour finish. This Colour will look different in different light – sunlight will bounce off the golden reflects, giving you a summery golden glow. The dark brown base keeps it grounded in the brunette zone, with the warm gold primary reflect shining bright in the sun.
Warm undertones add Red and Gold reflects to the hair, which give another Colour dimension and add warmth and vibrancy to your Hair. Warm reflects will give you either copper, red or golden undertones, depending on your Colour choice, within the base Colour which are typically more visible in direct or natural light.
- No-Itch formulation suitable for sensitive skin
- No Ammonia, PPD, Parabens and Phthalates
- With Argan Oil, Aloe Vera and Ginseng Root Extract
- Cruelty-free & Vegan
User Proven Results*
98% of users agree that their scalp was not irritated, sore or itchy after use
98% agree that their colour is vibrant, shiny and long-lasting
100% agree that the colour product is free from strong or irritating odour
97% agree that the personalized colour and colour application recommendations were very helpful
* In a 12-week Consumer Perception Study of 125 product users, aged 18-59, with all hair types.
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$26.95Messina is a natural dark rich brown blended with red and wine tones to give a dark saturated mahogany Colour result. The merlot wine finish is based on the dark reddish brown with a smaller amount of violet added to the Colour base, giving a vibrant glossy, deep finish. The warm burgundy red reflect in this Colour is a fresh, bold and bright twist on a classic brunette base.
Tone: Neutral – Neutral Colours are true neutrals and flatter all complexions.
- No-Itch formulation suitable for sensitive skin
- No Ammonia, PPD, Parabens and Phthalates
- With Argan Oil, Aloe Vera and Ginseng Root Extract
- Cruelty-free & Vegan
User Proven Results*
98% of users agree that their scalp was not irritated, sore or itchy after use
98% agree that their colour is vibrant, shiny and long-lasting
100% agree that the colour product is free from strong or irritating odour
97% agree that the personalized colour and colour application recommendations were very helpful
* In a 12-week Consumer Perception Study of 125 product users, aged 18-59, with all hair types.
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$26.95Siena is a true medium brown neutral Colour result which suits all complexions. Siena will boost your natural Colour and leave you with a naturally healthy, high gloss finish. Siena is a perfect nude Colour – a beautiful, soft mid-toned Colour which is perfectly balanced for Brunette perfection.
Tone: Neutral – Neutral Colours are true neutrals and flatter all complexions.
- No-Itch formulation suitable for sensitive skin
- No Ammonia, PPD, Parabens and Phthalates
- With Argan Oil, Aloe Vera and Ginseng Root Extract
- Cruelty-free & Vegan
User Proven Results*
98% of users agree that their scalp was not irritated, sore or itchy after use
98% agree that their colour is vibrant, shiny and long-lasting
100% agree that the colour product is free from strong or irritating odour
97% agree that the personalized colour and colour application recommendations were very helpful
* In a 12-week Consumer Perception Study of 125 product users, aged 18-59, with all hair types.
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$26.95Trento has a mid-brown Colour base with a silvery-brown finish. The cool Ash secondary tones will neutralise any unwanted warmth, leavinga cool, sleek Colour outcome, and shiny, luminous locks with long-lasting Colour.
Tone: Cool undertones are described as Ash and Beige tones, and they give a modern, cool Colour effect and neutralize any unwanted reddish, orange, gold or brass tones visible in the hair. This is the shade you want if you do not want to see any red or gold in your hair Colour.
- No-Itch formulation suitable for sensitive skin
- No Ammonia, PPD, Parabens and Phthalates
- With Argan Oil, Aloe Vera and Ginseng Root Extract
- Cruelty-free & Vegan
User Proven Results*
98% of users agree that their scalp was not irritated, sore or itchy after use
98% agree that their colour is vibrant, shiny and long-lasting
100% agree that the colour product is free from strong or irritating odour
97% agree that the personalized colour and colour application recommendations were very helpful
* In a 12-week Consumer Perception Study of 125 product users, aged 18-59, with all hair types.
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$26.95Modena is a warm, friendly easy to wear shade. A mid-brown base creates a brunette glow, and Golden reflects add sun kissed, warmth to your Hair. Modena is natural looking mid-brown with bright warm golden tones which are visible in the sunlight.
Tone: Warm undertones add Red and Gold reflects to the hair, which give another Colour dimension and add warmth and vibrancy to your Hair. Warm reflects will give you either copper, red or golden undertones, depending on your Colour choice, within the base Colour which are typically more visible in direct or natural light.
- No-Itch formulation suitable for sensitive skin
- No Ammonia, PPD, Parabens and Phthalates
- With Argan Oil, Aloe Vera and Ginseng Root Extract
- Cruelty-free & Vegan
User Proven Results*
98% of users agree that their scalp was not irritated, sore or itchy after use
98% agree that their colour is vibrant, shiny and long-lasting
100% agree that the colour product is free from strong or irritating odour
97% agree that the personalized colour and colour application recommendations were very helpful
* In a 12-week Consumer Perception Study of 125 product users, aged 18-59, with all hair types.
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$26.95Portofino Copper Golden Brown has a blend of warm, sophisticated copper and golden tones within a mid brown base, creating a beautiful warm, elegant shade which can suit a range of complexions. It has hints of old world Hollywood style glamour, and a classic, timeless beauty.
Tone: Warm undertones add Red and Gold reflects to the hair, which give another Colour dimension and add warmth and vibrancy to your Hair. Warm reflects will give you either copper, red or golden undertones, depending on your Colour choice, within the base Colour which are typically more visible in direct or natural light.
- No-Itch formulation suitable for sensitive skin
- No Ammonia, PPD, Parabens and Phthalates
- With Argan Oil, Aloe Vera and Ginseng Root Extract
- Cruelty-free & Vegan
User Proven Results*
98% of users agree that their scalp was not irritated, sore or itchy after use
98% agree that their colour is vibrant, shiny and long-lasting
100% agree that the colour product is free from strong or irritating odour
97% agree that the personalized colour and colour application recommendations were very helpful
* In a 12-week Consumer Perception Study of 125 product users, aged 18-59, with all hair types.