Our entire color range is cruelty free and vegan.

Likewise, our salon grade permanent color is made in Italy with ingredients which are completely free from any products with animal origins.

There are no products or ingredients which have an animal origin to any of our products.

We are committed to cruelty free color and we are proud that our permanent color range and shampoo and conditioner products are suitable for vegans and are entirely free from animal products.

The experience of coloring my hair was easy, fun and enjoyable as it is easy to apply and NO odour. Wash it off and voila: shiny, perfect color!

A. Milford

I have tried various products but I am truly impressed with The Shade! The fact that it is Cruelty Free, Vegan, Reasonably priced, of Excellent Quality and easy to use definitely helps me give my stamp of approval – what else can one ask for? 🙂 I use the PAOLA – Dark Chestnut Blonde and absolutely love the violet undertones!

T. Rose

Vegan and cruelty free, perfect! Easy to use and great color.

T. Trainor