The Shade is opposed to animal testing and supports a global ban on animal testing in cosmetics.
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All of The Shade’s color products and our shampoo and conditioner products are made in Italy.
In accordance with European law, our products are never tested on animals.
There is a total ban on animal testing for cosmetic products and their raw materials in Europe, due to the provision of the Cosmetics Regulation 1223/2009.
This ban affects cosmetic products and the use of animal testing in the research and development process:
- Testing Ban: any animal testing in cosmetic products or cosmetic raw materials cannot be conducted in the EU, as a result of the ban on testing ingredients in force since 11th March 2009.
The European Parliament is now discussing a resolution for a global ban on animal testing in cosmetics.
We support their efforts and hope they can successfully achieve a global ban on animal testing in the cosmetics industry.
I love love love this system and the product is awesome. I specifically was after a hair color that was cruelty free and looked great; The Shade nailed it! The regular order system sealed the deal for me, no longer do I have to try to remember in advance of looking in the mirror and thinking I need to get my hair done – this is delivered to me on time, every time!
C. Armishaw
I have issues with my immune system and have suffered from allergies for 12 years…tried ‘natural’ hair dyes, but always had severe reaction. To my delight and surprise, I have no problems using this product! And the color is natural and beautiful. Easy to use, pleasant smell PPD and cruelty free….so dangerous chemical fee and no animals suffering. I will be sticking with The Shade and only wish I have found It years ago.
A. Lisson
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