You’re just looking for a fabulous color which you apply at home and look like you just stepped out of a salon. Perfectly reasonable. Except for an irritating…
Hair Color Allergies – PPD Reactions
When someone has an ‘allergy to hair dye’, they are usually allergic to one of the chemicals in the color product. The most common cause of these allergic…
Vegan Salon color!
Our entire color range is cruelty free and vegan. Likewise, our salon grade permanent color is made in Italy with ingredients which are completely free from any products…
10 Tips to Keep Your Red Hair Vibrant
Shades of red can be deep and rich, or soft and understated, but they can wash out quickly. While the picky pigments in reds require a little extra…
10 Pro Tips For Your Best Blonde Hair Color
We’ve put together our top ten tips to keep your blonde hair maintenance as simple as possible: 1. INGREDIENTS MATTER There’s been a lot of R & D in…
Top 10 Tips To Keep Your Brunette Color at its Best
Brunette colors are popular, beautiful, versatile and easy to live with and love. While they are easier to maintain than red or blonde colors, every brunette can benefit…
5 Super Simple Steps for Coloring the Back of Your Hair
If you’ve ever wondered how you can color the back of your hair by yourself, you’re not alone. The good news – with a few steps straight from…
6 Ways to Get the Most out of Your Hair Color Plan
You’re in total control of your hair color plan. From finding your perfect shade to auto-shipping on your schedule, we’ve got a no-miss list of ways to make your home hair…
Expert Tips on How to Color Someone Else’s Hair
We know quite a few of our clients color their mother’s, sister’s or friend’s hair, which is a lovely way to spend some time together and be super…
The Definitive Hair Coloring Dictionary
Did you know that increasing your vocabulary can increase your IQ? We’re going to raise your colorist IQ through the roof by getting you across some key coloring…
Cruelty Free Color!
The Shade is opposed to animal testing and supports a global ban on animal testing in cosmetics. All of The Shade’s color products and our shampoo and conditioner…
Single Tube Super Blends
Want a color which injects energy, confidence and multi-dimensional tones? Your hero color might just be a single tube super blend. And what might that be? One tube…
Why Choose PPD-free Color?
Many consumers prefer ammonia-free color, whether for salon or at home coloring. Ammonia has a pungent, harsh smell which can irritate the skin, eyes and nose, but there…
Three Reasons Your Hair Will Love Ginseng
Used in traditional Chinese medicines for centuries, ginseng is a powerful ingredient with a wide variety of uses. Researchers from The Mayo Clinic and National Center for Biotechnology…
6 Tips for Flawless Coverage Over Color Resistant Grays
Gray roots can be unwanted and difficult to cover. If you are looking to color resistant gray hair, we can help you improve your color coverage to give…
5 Reasons Why Every Colorist Uses a Tint Brush and You Should Too
colorists always use a tint brush and bowl and are very careful with their color placement. Their results (and job!) depends on them placing the right color in…
Color Protection Shampoo and Conditioner
Protect and lock in luxurious, lasting color with our Color Protection Shampoo and Conditioner, specifically formulated to seal the cuticle, lock in colour and balance pH levels after…
Why You Should Choose The Shade For Your Home Coloring?
Here’s how The Shade can help you lift your home coloring to new heights: Avoid unnecessary exposure to chemicals such as PPD, parabens, phthalates and ammonia The Shade’s…
Healthy Hair is Beautiful Hair
More of us are realising that a kinder, gentler relationship with our hair is better. Healthy hair looks its best and retains color better than dull, dry, over-processed…
Section Your Hair Like a Pro
Hair sectioning helps you manage your color application, helping you achieve even, full color coverage and professional coloring results at home. Sectioning helps you organise your color application,…